The days of writing a mini book report to poll your readers is over. You’re now able to take your online polls to the next level, beyond the text and radio button.
People are busy. Engage them on an emotional level and they can become your biggest fans. Be relevant and shareable. Buzzfeed knows this well. Just look at their clever The 20 Coolest Hybrid Animals campaign they did for Toyota. Relevant and sharable with everybody from the cute animal loving set to the sustainable consumer crowd.
The best SquareOffs spark and spread an ongoing conversation around your content. They will enhance the social interaction on your site and generate more impressions for your brand. One-sided debates are not exciting. Remember, we are squaring off here.
Get to the point! Are you talking about something too obscure? Keep it simple. If you must add some detail for your readers, do it in the side defense area not in the front page of the SquareOff.
Choose subject matter that is topical or contentious. Look at your own content across your site. What are your writers writing about? What are your readers talking about? And don’t underestimate the power of Local. If you’re a local news operation, tap into the trends happening on the ground.
For further inspiration, check out Google Trends or what’s trending now on Twitter. This will help boost your reach as people share their votes out to social networks and bringing new readers back to your site.