Crack Your Creative Code


It’s your code.


[Editor note: This post is related to the article "2 Must-Have Habits for High Value Networking" that I wrote for Entrepreneurs Unpluggd. They share entrepreneurs' stories and advice to help you build your startup. Check them out!]

Creativity is the spark plug to your entrepreneur engine. It doesn’t matter where you are in life or what you’re doing for a living. I’ve often been asked “why are you always coming up with these crazy ideas?” Does this sound familiar to you too?

If you find yourself in this camp then you absolutely understand that your own creative process is filled with lots of a really bad or “out there” ideas at first; and then over time they become refined to the point of sometimes being insanely good. There’s no secret to this process. In fact, most who practice it plead ignorance. They’re actually right. This idea was captured in a great quote I found by the late Steve Jobs:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. [via BrainyQuote]

Code Your Dots

There’s a sea change going on in the world right now. Information is so readily accessible to anybody, at any time, and it moves at lightening speed. This is taking our lives by force and making it necessary, not just optional, to think more creatively in our endeavors. What’s the point of being creative if we all have the same information? Think for a moment about the idea of connecting things — those THINGS are the dots of your life and experiences. And only you have access to how they all relate to your view of the world. You own that code. That’s your edge.

There’s a cool hashtag campaign happening over at Fast Company called #genflux. I encourage you to check it out.


There’s a conversation going on there about what talent looks like today. It’s an important conversation. Especially, if you find yourself moving in your career or building a company. I personally don’t think it costs you anything extra to be more creative. All it takes is connecting a few dots to create some new things. And you don’t need a certain look, job, title, or any permission to connect the dots and unleash the creativity within. It’s all right there.